The platform is rolling out a new feature that permits them to cut down on the volume of artificial intelligence-produced videos appearing in their streams. This move comes as the service disclosed that it currently hosts more than 1 bn AI-generated clips.
Testing and Rollout
The new functionality is being tested over the following weeks before a full-scale rollout. This shift comes amid a surge in AI-generated material, spurred by emerging content generation software.
The Broader AI Trend
Recent reports that almost one in 10 of the quickest rising channels on another major platform primarily display content made by AI. A large amount of this content is deemed low-quality AI content, a phrase for poor-quality, factory-style content that is typically nonsensical or surreal.
“We know from our community that a lot of users appreciate content created using AI tools, ranging from computer-generated images to informative clips, and we want to offer the community the ability to increase or decrease of that, depending on their own preferences,” said a company executive.
Volume and Proportions
TikTok announced that there are presently 1.3bn videos on its service identified as AI-generated. Collectively, in excess of 100 million pieces of content are added to the app every day, making AI content a limited percentage of its complete catalog.
How to Adjust Settings
Members will be capable of limit or boost the amount of artificial media they view by opening the content preference setting in the platform and selecting the AI content topic. Additional categories that currently be modified under the setting include current affairs, style, aesthetics, and dance.
Platform Guidelines
The platform’s guidelines oblige content makers to tag lifelike AI-made content, and it prohibits malicious AI impersonations of well-known individuals or critical incidents. Any realistic AI video that is without a tag can be deleted under its community policies.
In addition, the service will from now on add an artificially created label to content produced via its proprietary AI systems, or identified by an industry-wide initiative for identifying AI-generated material. This step is intended to help prevent users from trying to evade the labeling process.
Educational Initiatives
The platform is furthermore establishing a two million dollar AI literacy fund for experts and groups to create informative material about using AI responsibly. This project will benefit non-profit groups specializing in educating computer science.
Platform Protection
TikTok has supported its safety measures, amid controversy over plans to cut jobs for numerous content moderators in the United Kingdom. The company is expected to reduce a significant number of roles in its user protection department in London, with worker representatives and internet security professionals raising concerns that staff are being displaced by automated systems.
A senior executive explained that human moderation would remain essential, but artificial intelligence can safeguard staff by filtering out the most harmful content ahead of it gets reviewed by people. The platform reported a significant reduction in shocking and graphic content reviewed by human moderators over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of harmful content as rapidly, which is why a significant AI assistance is really helping us process content quickly.”
